Sales & Service
NEW ANAND WATCH CO.
67 Years of Trust, Time & Service in Kozhikode, Since 1959
Proprietor: New Anand Watch Co
Some businesses sell watches. Some become part of a city's history.
For over six decades, New Anand Watch Co. has been associated with Kozhikode's watch and timepiece trade, carrying forward a family legacy that began in 1959.
Originally established as Anand Watch Company by Sadanandan Ezhunnam Mannil, the business entered a new chapter in 2026, when it shifted to a nearby building and became known as New Anand Watch Co.
Today, the establishment is led by Mr. Shammik E., Proprietor, who has been associated with the business for approximately 35 years.
The story began in 1959, when Sadanandan Ezhunnam Mannil founded Anand Watch Company.
At a time when watches were essential everyday possessions and clocks were an important part of every household, the business established itself through the sale, service and repair of timepieces.
Over the decades, the watch industry changed—from traditional mechanical watches to quartz, digital and modern designs.
Anand Watch Company evolved along with these changes while maintaining its focus on quality products, technical expertise and customer service.
Today, Mr. Shammik E. is the Proprietor of New Anand Watch Co.
As the son of founder Sadanandan Ezhunnam Mannil, Shammik represents the continuation of the family's long association with the watch business.
He has been associated with the establishment for approximately 35 years, including around 30 years in a key operational role.
His experience covers the various aspects of the business, including:
His long-standing involvement has helped carry the business from its traditional beginnings into its present-day identity.
In 2026, the business shifted to a nearby building and adopted its present identity:
The change marks a new chapter while preserving the foundation established more than six decades ago.
The name is new, but the experience, family connection and business legacy continue from the original Anand Watch Company established in 1959.
New Anand Watch Co. offers a variety of watches catering to different age groups, styles and requirements.
The collection includes watches for everyday use, personal style and gifting.
Clocks continue to be an important part of the establishment's product range.
Customers can find:
The range combines practical household clocks with distinctive traditional and decorative timepieces.
New Anand Watch Co. also caters to the requirements of students and professionals with a selection of calculators.
These include:
One of the important strengths of New Anand Watch Co. is its watch repair and service.
With decades of experience associated with the business, the establishment provides repair and maintenance services for different types of watches and timepieces.
For customers, this means they can rely on the shop not only when purchasing a new watch, but also when maintaining a much-loved existing timepiece.
This combination of sales, service and technical experience remains a key part of the establishment's identity.
The establishment also offers a selection of gift-oriented and practical products, including:
The range makes New Anand Watch Co. a convenient destination for both everyday requirements and gifting occasions.
The journey from Anand Watch Company to New Anand Watch Co. is more than a change of name.
It is the continuation of a family business across generations.
Founder Sadanandan Ezhunnam Mannil began the journey in 1959.
His son, Mr. Shammik E., now serves as Proprietor of New Anand Watch Co., bringing approximately 35 years of experience with the establishment.
Through changing technology, changing customer preferences and changing retail trends, the business has continued to adapt while retaining its traditional emphasis on personal service.
From traditional watches and pendulum clocks to digital watches, specialised clocks and engineering calculators, New Anand Watch Co. reflects the changing world of timekeeping.
Its journey spans 67 years of legacy, with the original business established in 1959 and a new chapter beginning in 2026.
For Mr. Shammik E., the business represents both a profession and a family legacy.
For generations of customers, it represents something equally valuable:
Experience they can trust, service they can rely on, and a name that has remained connected with Kozhikode's watch trade for decades.
A legacy of time. A tradition of service. A new chapter for the future.
Business: New Anand Watch Co.
Original Name: Anand Watch Company
Established: 1959
Founder: Sadanandan Ezhunnam Mannil
Proprietor: Mr. Shammik E.
Founder-Proprietor Relationship: Son
Years of Legacy: 67 years
Shammik's Association: Approximately 35 years
Key Operational Experience: Approximately 30 years
Present Identity: New Anand Watch Co. since 2026
Location:
Kallai Road, Imperial Building,
Opposite K.V. Complex, near Palayam Junction,
Kozhikode, Kerala
Email: shammik1231971@gmail.com
Watches: Men's • Ladies' • Kids' • Fancy • Digital • Key Watches • Timepieces
Clocks: Ordinary • Premium • Pendulum • Double-sided Railway Clocks • Gift Clocks
Other Products: Basic • Scientific • Engineering Calculators • Kitchen Timers • Gift Items
Services: Watch Sales • Watch Repair • Watch Service • Timepiece Service